We are an independent strategic advertising agency providing creative services to pharmaceutical, medical products & services, dental, nutritional, and animal health clients.
We all know that the first job of any commercial communication is to get noticed. And sometimes, it pays to think outside the normal communication channels or do things in a completely different way.
One way, is to take advantage of a particular event or situation. If that event has already captured the attention of your audience and you can find a relevant way for your brand to leverage the opportunity, well, then you’re halfway there.
Another example of leveraging a major event was how Mundipharma and Betadine took over Changi Airport terminal 4 for the official opening. By using these media channels, as well as language and imagery conventions found within the travel arena, we were able to create a strong brand message and a conversation that had meaning for our customers.
You can read more on the Betadine terminal takeover here.