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With ambient and tactical advertising,
your brand can catch an easy ride.

We all know that the first job of any commercial communication is to get noticed. And sometimes, it pays to think outside the normal communication channels or do things in a completely different way.

 

 

One way, is to take advantage of a particular event or situation. If that event has already captured the attention of your audience and you can find a relevant way for your brand to leverage the opportunity, well, then you’re halfway there.

 
Singapore turned 50 years old: Mundipharma secured a full wrap of The Straights Times, Singapore's national newspaper. Forte leveraged this space by using clever, fun and impactful visuals, coupled with a message that tied in with the occasion. 

Singapore turned 50 years old: Mundipharma secured a full wrap of The Straights Times, Singapore's national newspaper. Forte leveraged this space by using clever, fun and impactful visuals, coupled with a message that tied in with the occasion. 

Copy was kept simple and congratulatory to keep with the tone of this momentous occasion.

Copy was kept simple and congratulatory to keep with the tone of this momentous occasion.

 
 
Forte agency has for the last 2 years worked with Mundipharma to leverage the hype around the F1 night race within Singapore.

Forte agency has for the last 2 years worked with Mundipharma to leverage the hype around the F1 night race within Singapore.

 

When taking this route, careful consideration must be given to how your message ties in to the event or situation. If done correctly, your campaign can look like an extension of the event itself, giving your communication greater impact.


 

Another example of leveraging a major event was how Mundipharma and Betadine took over Changi Airport terminal 4 for the official opening. By using these media channels, as well as language and imagery conventions found within the travel arena, we were able to create a strong brand message and a conversation that had meaning for our customers.

 
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You can read more on the Betadine terminal takeover here.