I’ve been meaning to write this piece for a few weeks now, ever since I was invited back again to help judge this year’s New York Festivals Global Awards, where the world’s best healthcare and wellness advertising comes under the scrutiny of creative folk like me.

But this time spent procrastinating has actually been well spent because it has allowed my mind to subconsciously percolate over the campaigns that caught my initial attention.

I’ve always been the first to say to my clients who are trying to decide on a piece of creative;

“Give it a few days, see what sticks in your mind, and it’s likely that this piece of communication is the one you want to run with.

” Well, there are definitely several campaigns that stuck in my mind a few weeks out from ‘The Globals’. It’s what they have in common that I find really

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What’s a Rich Text element?

Static and dynamic content editing

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What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

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