Services

Strategy and Creative – that’s our Forte

Forte doesn’t just work on your brand - we work to improve your business. So don’t think of us as just an advertising agency, but more as your branding and business partner.

Like you, we value the power of crisp, clever thinking. And we have both the healthcare and marketing experience to deliver the very best strategy and creative execution, transforming crucial technical information into consumer friendly messaging and successful campaigns.

Whether you simply need a new logo or a complete integrated advertising campaign for your brand, we’ll deliver the best solutions. Healthcare marketing must include the correct dose of strategy and creative to benefit your brand and your bottom line.

That’s what we prescribe and what we deliver.

Get the right result,
the right way

The following will help give you a sense of the types of agency services that can help you solve any marketing problems you may have:

Low complexity jobs

There are many creative tasks that fall into the category of ‘simple or low complexity’ jobs.

Typically, these include the creation of relatively straightforward artwork such as that required for patient ID cards, letterheads, holding slides for PowerPoints, simple flyers, or even the re-sizing of ads.

Or you may simply need minor changes to an existing sales brochure, a clinical support piece, or updates to a LinkedIn campaign.

A key advantage of using your agency for low-complexity jobs is saving time. By using your agency, you can avoid late nights trying to figure out how to use applications such as InDesign or Photoshop that you’re not familiar with. Your agency is there to help you clear the dreaded ‘To-Do’ list quickly and cost efficiently.

Examples:

All print resizes

Simple flyers and brochure layouts

Digital execution resizes

Copy updates on existing pieces

Letterheads and business cards

Powerpoint assets and layouts

eDM comms off existing style guide

Simple retouching and iconography

Asset collection and amends

These jobs are typically done for between $100— $1000

Medium complexity jobs

Now we’re getting into projects that aren’t quite so simple. Typically, these jobs require more upfront thinking time for the agency to work through the creative or design process.
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While jobs may be straightforward enough from a design or creative aspect, they can be labour-intensive. For example, a brochure with lots of pages to update. Sometimes the sheer scale of the piece – such as large trade display banners – falls into this category because these jobs require a specialist commercial artist to make sure the job is re-touched to the required resolution and supplier specifications.

Examples:

Tactical roll-out of existing campaign

Website maintenance

Development and implementation of digital campaigns based off existing creative

Development of leave behinds and sales aids based on existing content

Brochure and document creation designs or refreshing existing designs and ideation

Development of a physical (printed or illuminated) banners for trade displays

Creating a brand library and extending brand identity

Creation of digital and print templates across Adobe, Canva etc

Roll-out of professional educational comms

Adapting/creating tech sales brochures

Social marketing plans and implementation

Point of sale design

Direct marketing campaigns

Conference theme ideation

Naming & logo design

Powerpoint templates

Basic landing pages

Packaging

These jobs are typically completed for between $1000— $15000

High complexity jobs

These days, almost anyone can put together something that looks like an ad., but without a strong strategic foundation and engaging creative, it’s unlikely to achieve the desired outcome.
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To successfully introduce a new brand to the market, the complexity dials up a few notches. To make sure you create the right impression in a rapidly evolving and highly competitive marketplace, you’ll be grateful to have senior agency team members providing high-level strategic and creative thinking to solve your brand or communication challenge.

This not only applies to new brands. Sometimes existing brands require a ‘shake up’ of their brand positioning, or an update to the look and feel to keep pace with the competition. You may also need to tighten up how you’re positioning your product or conducting a visual refresh that maintains the relevance of your brand.

It’s not only campaign work that sits in this higher complex bucket. Visual brand identity design, UX and UI design all sit here. Building a brand identity is a multi-disciplinary strategic effort, and every element needs to support the overall message and business goals. It can include a company’s name, logo, and design; its style and the tone of the look and composition of its products.